• RYOTARO SHIMA

Netflix Anime - Expanding Japanese Otaku-content to the world




A recent article on Wired Japan pointed out that Netflix is looking at Japanese Otaku content as one of their next content sources.

https://wired.jp/2019/07/28/netflix-otaku-culture-stranger-things/ (in Japanese)


Matt Duffer and Ross Duffer, known professionally as the Duffer Brothers, who created "Stranger Things" admit that they were inspired by Japanese contents such as "Akira" and "Bio Hazard" on creating the series.


Netflix's strategy to focus on niche genre and to bring them to the mainstream audience works perfectly well with Japanese Otaku content.


This phenomenon started from animations but now covers live-action films, dramas and reality shows such as "Terrace House" and "Tidying Up with Marie Kondo" series.

This also gives Japanese content holders another opportunity to monetize their assets, but I think it will also be a great opportunity for Japanese creators to open up their horizons creating content that appeals to global audiences.



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